BEECODED Launches Innovative Online Marketplace on VTEX for Leading Global Turbo Producer 

Leading Global Turbo Producer launches innovative online marketplace to boost sales and distributor efficiency

A new digital platform simplifies purchasing for Leading Global Turbo Producer, improving access to products and distributor management

About the company + Industry | Country | Timeline + Key outcomes

Industry: Automotive

Country: US

Timeline: 6 months

Key outcomes: 

• Create the first global marketplace for VTEX Europe
• Create a custom front end
• Create a custom checkout

About the company:  

Leading Global Turbo Producer, formerly Honeywell Transportation Systems, is an American company specializing in turbochargers and related systems for vehicles, from small cars to heavy-duty trucks and machinery.

They focus on turbo, electric, and hybrid technology to make vehicles safer, more efficient, and environmentally friendly, leading the automotive technology sector.

Leading Global Turbo Producer is defined by the automotive software development process. 

The Context & Challenge

Leading Global Turbo Producer Marketplace initiative aims to modernize and simplify the sales process for both Leading Global Turbo Producer and its distributors in the competitive automotive industry.

The challenge is to bridge the gap between Leading Global Turbo Producer’s high-quality products and customers by improving distribution efficiency. Traditional sales methods may not meet the demand for convenience and accessibility, so Leading Global Turbo Producer is developing an online marketplace, by the automotive software development process.

This platform enables direct sales from distributors to customers, improving access to Leading Global Turbo Producer products and streamlining order management. Leading Global Turbo Producer aims to boost sales efficiency, customer satisfaction, and loyalty in the automotive market through this initiative.

Leading Global Turbo Producer Marketplace was one of BeeCoded first major projects as a VTEX Partner and this raised a few BIG challenges that helped the company grow:

First of all we lacked the know-how in terms of existing plug and play VTEX components. We ended up designing a UX that did not fit any plug and play components and required custom implementation and integration with VTEX. 

While the VTEX Support Team is very helpful and supportive, we had a very long list of questions and issues and no time to iterate with them through all of it.

We ended up looking under the hood and learning the hard way how everything works and how to integrate our custom flows.

On top of that Leading Global Turbo Producer Marketplace was a very complex project that required Global coverage with everything that comes with it: 

• Very good user localisation and product filtering by available suppliers for the user location, while complying to Privacy Policy.
• Price, taxes and shipping calculation depending on user and suppliers locations.
• Payment methods available to all locations and payment splitting to multiple suppliers.
• Handling orders with complementary products from multiple suppliers.
• Linking the product catalog to Leading Global Turbo Producer Advance Motion presentational website where the users can find a more detailed and technical description of the product families.
• Keeping the Marketplace UI Structure aligned with Leading Global Turbo Producer Advance Motion for a seamless UX without losing the best practices of an ecomm.

All of these challenges pushed us to discover all that VTEX has to offer and made us into a Strong VTEX Partner.

Benefit after the challenge was solved – what was the outcome?

Key points & operations:

• Enhanced sales and revenue: the marketplace boosts sales for Leading Global Turbo Producer and its distributors by enabling direct online purchases of Leading Global Turbo Producer products

• Streamlined purchasing process: the initiative simplifies buying by providing a platform for easy registration, browsing, ordering, and post-sale services

• Efficient distributor management: now distributors can manage orders, stock, and customer interactions more efficiently through the online marketplace, enhancing sales and inventory tracking

• Global accessibility: the marketplace is available globally, ensuring easy access to Leading Global Turbo Producer products for customers worldwide, expanding the company’s reach

• Seamless user experience: integration with the Leading Global Turbo Producer corporate website offers users a unified online experience for finding and purchasing products effortlessly

Core team